About Us

- Baking Precious Moments At Your Convenience Since 2003 -


Bread History Sunshine Jelutong (2016)

With creativity, dedication and hard work,

founder - Simon Auyong

broke-through the conventional concept of
confectionery and pastry in Northern Malaysia,
created the first modern bakery in 2003
serving sweet buns with an open bakery
in Northern Malaysia, at Prangin Mall, Georgetown.

To date, we are a multi-award winner bakery chain with
21 Bread History bakeries & cafes,
1 online store 
and 1 European bread bakery
named Savour Bakery (Gurney Plaza),
running under 1 headquarter kitchen;
with up to 320 employees baking and
serving more than 100 types of buns,
bread loaves, dry cakes and cakes daily,
while custom-making 
different cake designs
for all kinds of celebrations.

We maintain the best of traditional techniques whilst embracing what modern technology and thinking has to offer. As a company, we are passionate about our products. Using modern facility and traditional recipes, our team of bakers continue to produce an exceptional range of wholesome breads, pastries and confectioneries.

Flexibility & Convenience

Having outlets covering various locations like Malls, Offices, Factory Cafeteria, and Street Shop Lots throughout Penang and Kedah, we offer flexibility for customers to order and collect orders conveniently at different outlets. The online store provides our customers convenience to order in advanced and skip the line at our outlet, delivery service is available too.